Eric Hoffman | The House: Hospitality Newsletter by The FS Agency.

Eric Hoffman

Eric Hoffman

Your Owner Is Going to Ask About AI. Have an Answer Ready.

Sep 30, 2026

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4 min read

Your Owner Is Going to Ask About AI. Have an Answer Ready.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Where AI Learns About Your Hotel — and How to Fix What It Finds

Sep 23, 2026

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3 min read

Where AI Learns About Your Hotel — and How to Fix What It Finds

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Recent Study Shows The Content AI Trusts Most About Your Hotel Isn't Yours

Sep 20, 2026

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3 min read

Recent Study Shows The Content AI Trusts Most About Your Hotel Isn't Yours

A study showed where Google's AI actually looks when travelers ask where to go and where to stay, and it isn't hotel websites or big-name travel brands.

Eric Hoffman, +1

Google’s New AI Hotel Booking Deal: The 10 Partners and What it Means for You

Sep 14, 2026

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3 min read

Google’s New AI Hotel Booking Deal: The 10 Partners and What it Means for You

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

AI Decides. You Can Shape What It Decides. The Window Is Still Open.

Sep 2, 2026

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4 min read

AI Decides. You Can Shape What It Decides. The Window Is Still Open.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Stop Guessing About AI. Three Things You Can Actually Do This Week.

Aug 26, 2026

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4 min read

Stop Guessing About AI. Three Things You Can Actually Do This Week.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

How AI Decides Which Hotel to Recommend — and Why Yours May Be Invisible

Aug 19, 2026

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4 min read

How AI Decides Which Hotel to Recommend — and Why Yours May Be Invisible

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

We Just Analyzed 500,000 AI Impressions. Here is How AI Actually Chooses Hotels.

Aug 17, 2026

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4 min read

We Just Analyzed 500,000 AI Impressions. Here is How AI Actually Chooses Hotels.

First-party search data reveals why beautiful hotel websites get ignored by ChatGPT and Gemini—and the two things properties must fix to win AI-driven bookings.

Eric Hoffman, +1

Guests Changed How They Search. Your Competitor Noticed First.

Aug 12, 2026

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4 min read

Guests Changed How They Search. Your Competitor Noticed First.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

AI Is About to Start Booking Your Rooms. Who in Your Hotel Owns That?

Aug 5, 2026

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4 min read

AI Is About to Start Booking Your Rooms. Who in Your Hotel Owns That?

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Marriott and IHG Are Already Inside ChatGPT. This Is Just the Beginning.

Jul 29, 2026

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4 min read

Marriott and IHG Are Already Inside ChatGPT. This Is Just the Beginning.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Your Hotel Spa Isn't Losing on Experience. It's Losing to AI.

Jul 22, 2026

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4 min read

Your Hotel Spa Isn't Losing on Experience. It's Losing to AI.

Hotel Spa & Wellness Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Your Hotel Restaurant Isn't Losing on Food. It's Losing to AI.

Jul 17, 2026

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4 min read

Your Hotel Restaurant Isn't Losing on Food. It's Losing to AI.

Hotel F&B Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Last Day: Before the Booking Is Free Until Midnight

Jun 20, 2026

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1 min read

Last Day: Before the Booking Is Free Until Midnight

Before the Booking, free on Kindle through end of day today

Eric Hoffman, +1

We wrote the book on how to get your hotel seen on AI (it's free)

Jun 18, 2026

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3 min read

We wrote the book on how to get your hotel seen on AI (it's free)

Before the Booking, free on Kindle through end of day Saturday

Eric Hoffman, +1

You Didn't Hire This Concierge. But It's Recommending Hotels to Your Guests Right Now.

Jun 11, 2026

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3 min read

You Didn't Hire This Concierge. But It's Recommending Hotels to Your Guests Right Now.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Your Guest Stopped Searching for Hotels. Here's What They Search for Now.

Jun 3, 2026

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3 min read

Your Guest Stopped Searching for Hotels. Here's What They Search for Now.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

The Hotel Down the Street Just Showed up in ChatGPT. Did you?

May 21, 2026

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2 min read

The Hotel Down the Street Just Showed up in ChatGPT. Did you?

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Hotel Guests Are Already Searching Differently. Is Your Property Answering?

May 12, 2026

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3 min read

Hotel Guests Are Already Searching Differently. Is Your Property Answering?

Three quiet shifts in hotel discovery that are already affecting your revenue — and what to do about each one.