The House: Hospitality Newsletter by The FS Agency.

Hospitality AI-Driven Revenue strategies and online visibility intelligence for the leaders defining the guest experience.

AI Decides. You Can Shape What It Decides. The Window Is Still Open.

Sep 2, 2026

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4 min read

AI Decides. You Can Shape What It Decides. The Window Is Still Open.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

Stop Guessing About AI. Three Things You Can Actually Do This Week.

Aug 26, 2026

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4 min read

Stop Guessing About AI. Three Things You Can Actually Do This Week.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

How AI Decides Which Hotel to Recommend — and Why Yours May Be Invisible

Aug 19, 2026

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4 min read

How AI Decides Which Hotel to Recommend — and Why Yours May Be Invisible

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

We Just Analyzed 500,000 AI Impressions. Here is How AI Actually Chooses Hotels.

Aug 17, 2026

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4 min read

We Just Analyzed 500,000 AI Impressions. Here is How AI Actually Chooses Hotels.

First-party search data reveals why beautiful hotel websites get ignored by ChatGPT and Gemini—and the two things properties must fix to win AI-driven bookings.

Eric Hoffman, +1

Guests Changed How They Search. Your Competitor Noticed First.

Aug 12, 2026

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4 min read

Guests Changed How They Search. Your Competitor Noticed First.

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1

AI Is About to Start Booking Your Rooms. Who in Your Hotel Owns That?

Aug 5, 2026

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4 min read

AI Is About to Start Booking Your Rooms. Who in Your Hotel Owns That?

Hotel AI-Driven Revenue Intelligence for Hospitality Leaders

Eric Hoffman, +1